Pret Perks tracking
Created simple content to encourage app download as loyalty tracking was removed from the website.
Wrote simple emails to notify customers of the change.
Pret’s cookie promo
Introduced a £1 cookie promo to increase sales.
Created simple content with a playful tone of voice.
Pret’s subscription reactivation
Restructured content and wrote simple instructions to aid reactivation.
Dept of Health’s new Healthy Start service
Created an accessible easy apply digital service for this passported benefit.
Switched from vouchers to a prepaid card.
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Dept of Business’s EU travel guides
Created post-Brexit guides for working in EU and EFTA countries.
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Syrian refugee resettlement scheme
Created content for an emergency caseworking tool and a campaign page for the Home Office.
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NHS Digital self-triage
Created prototypes for a new hospital kiosk service (discovery).
COVID guides
Simplified and translated confusing, ever-changing Government coronavirus guidance.
Liaised and achieved sign-off with policy and legal teams from 3 government departments.
Dept of Environment’s Brexit guides
Rewrote multiple guides (40+) to simplify complex technical information.
Liaised with policy teams to understand new EU Exit legislation and to set ways of working.
Chased content to meet EU Exit deadline.
Wrote more meaningful keyword-loaded headings to aid search (SEO).
Removed redundant content to streamline GOV.UK.
