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Challenge

Department of Business, Energy and Industrial Strategy
Create 31 plain English guides for UK citizens travelling for business or study in the EU or EFTA countries after Brexit.
Make it quick and easy for users to find the information they need so they can work legally.
Explain what users need to do before and after travel.
 

Snapshot

What I did

Worked with Deloitte’s EU law specialists, BEIS policy and the Foreign Office to understand complex regulations.
Designed the information architecture (IA) to aid navigation.
Wrote clear and intuitive titles and subheads using appropriate keywords, to help users find these official guides.
Translated ‘broken English’ content to create plain English guides that met Government Digital Service (GDS) standards.
Created simple step-by-steps. 
Checked and aligned with related content on GOV.UK, linking out to it where appropriate so as not to duplicate.
Monitored user feedback once published and iterated.