Collaborated with content, policy and legal teams at the Department of Health, Department of Transport and the Foreign Office, and with GDS content designers.
Content re-designed guidance that was causing confusion at a time of ever-changing government rules.
Sifted through the ‘noise’ to ensure the content remained user-centred.
Advised on information architecture (IA) and restructured the content to aid navigation.
Wrote clear and intuitive subheads using appropriate keywords so users could quickly find relevant information.
Shortened complex sentences, paragraphs and words and removed policy jargon to create ‘plain English’ guides.
Translated (localised) Tier guidance into 9 other languages, such as Welsh, Hindi and Polish.
Checked and aligned with related content on GOV.UK, linking out to it where appropriate so as not to duplicate.
Monitored user feedback (analytics) once published and made content improvements where needed (iterated).
Suggested guidance removal where necessary to streamline information.
